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SANREMO IN FIORE 2026

Flower Parade and Flower Festival
(site updated on 03/04/2026)

The ticket purchasing system for the grandstand seats on March 29 is now active (link active).

Starting Saturday, March 7, tickets can also be purchased at the infopoint on Via Matteotti in Sanremo.

Sanremo in Fiore returns on Sunday, March 29, 2026, with the traditional Sanremo in Fiore flower parade, a landmark event of the Ligurian spring and the floral culture of the city and the entire Riviera dei Fiori. The parade of floats decorated with thousands of fresh flowers, created by local municipalities, is the heart of the event and one of the most anticipated appointments of the year.

Accompanying it from Wednesday, March 25 to Sunday, March 29, 2026, is the Flower Festival, a program of cultural, artistic, and educational events spread throughout the city that expands and enriches the experience.

The 2026 edition is dedicated to the theme “What Joy! … among emotions, colors, and broadcasts”, a tribute to the history of Italian television and the programs that have accompanied entire generations. The featured shows will be: Sanremo Festival, Rischiatutto, Lascia o raddoppia, Fantastico, Canzonissima, Portobello, Discoring, Giochi senza frontiere, Quark, Ballando con le stelle, and Linea Verde. The Sanremo Music Festival will naturally be associated with the Sanremo float, while the other pairings will be decided by drawing lots.

The route of the Sanremo in Fiore flower parade will wind through a loop passing some of the city's most recognizable landmarks: Lungomare Italo Calvino, Piazzale Carlo Dapporto, the former railway station area, the stretch of the cycle path parallel to Via Nino Bixio, up to the Vittorio Veneto Gardens.

The parade on Sunday, March 29 will be preceded, as per tradition, by performances from marching bands and folklore groups scheduled for Saturday, March 28, along with side events in the preceding days across various points in the city: a way to experience Sanremo in Fiore as a widespread and extended celebration, rather than just a single-day event.

The Flower Festival revolves around the Sanremo in Fiore flower parade, scheduled from Wednesday, March 25 to Sunday, March 29, 2026: a hub of widespread side initiatives that complements the main event and expands the experience with exhibitions, installations, meetings, music, and cultural activities, transforming the city into a journey through art, culture, and floral production while highlighting the local supply chain and the identity of the Riviera dei Fiori.

Key initiatives include thematic exhibitions dedicated to the history and culture of flowers, floral installations and urban displays, meetings and in-depth sessions on the floriculture sector, concerts, shows and screenings, workshops for the public, and markets featuring local products.

Among the most significant appointments is the exhibition “From the Egyptians to Sanremo – Flowers and Fragrances through History”, hosted at Forte Santa Tecla and open from Thursday to Sunday, an integral part of the event's cultural program.

Sanremo in Fiore is one of Italy's most important floral events and represents the perfect synthesis of tradition, tourism, and local identity. The event showcases the historical role of floriculture in the province of Imperia and the Riviera dei Fiori, and the deep connection between production, landscape, and culture.

The Sanremo in Fiore flower parade, together with the Flower Festival, offers a complete experience: from the spectacular parade to cultural routes, from artistic installations to meetings dedicated to the production chain, as well as markets and initiatives spread throughout the city center.

An event that draws visitors, organized groups, and industry professionals every year, confirming Sanremo as an international benchmark for floriculture and an ideal destination for spring tourism.

The tourist office informs that ticket sales for the grandstands of the Flower Parade on Sunday, March 29, opened on March 2.

Follow the link to purchase: www.liveticket.it/sanremoinfiore

Starting Saturday, March 7, tickets can also be purchased at the infopoint on Via Matteotti in Sanremo.

Useful information for visitors and groups

Tourist bus parking

Parking for coaches will be the same as indicated in the official event information, at a cost of €60.
Buses can still reach the Rondò Garibaldi area (Via Ruffini) in advance to drop off passengers and then proceed to the parking areas. No reservations are required for either coaches or cars. At the moment, there are no dedicated shuttle services.

Grandstands and tickets

The approximate cost for grandstand seating is €30 per person, plus booking fees.
Ticket sales will start in early March, following the event's official press conference. It is not possible to purchase tickets or passes beforehand. Purchases can be made online.

Seats will be numbered, allowing organized groups to sit together at the time of purchase. There is currently no information regarding bulk discounts.

Parade times and schedule

The Flower Parade is scheduled to start around 10:30 AM. The possibility of having three float passes instead of the traditional two is currently being evaluated.

Given the high level of participation and changes to traffic and access flows, we recommend arriving in the city in the early morning hours.

Accessibility

A dedicated area will be set up for people with motor disabilities (wheelchair users) with space for a companion.

Sanremoinfiore 2026: the Flower Parade becomes a story of Italian television

It will be a journey through emotions, colors, and collective memory at the Corso Fiorito 2026, scheduled for Sunday, March 29, with the official theme: “What JOY! ... among emotions, colors, and broadcasts”.

The new edition of Sanremoinfiore, promoted by the Tourism Department led by Alessandro Sindoni, will pay tribute to the history of Italian television through broadcasts that have marked entire generations, starting with the figure of Mike Bongiorno.

“Each float will be paired with a television broadcast,” explains Councillor Sindoni, “transforming the parade into a living story capable of uniting tradition and collective imagination.”

The broadcasts represented will be the Sanremo Festival, Rischiatutto, Lascia o raddoppia, Fantastico, Canzonissima, Portobello, Discoring, Giochi senza frontiere, Quark, Ballando con le stelle, and Linea Verde. The Sanremo Festival will naturally be associated with the Sanremo float, while the other pairings will be drawn by lot.

The parade on Sunday, March 29 will be preceded, as tradition dictates, by performances of musical bands and folk groups scheduled for Saturday, March 28, along with side events in the days leading up to it at various points in the city.

The route will wind in a loop along Lungomare Italo Calvino, piazzale Carlo Dapporto, the area of the former railway station, the stretch of the cycle path parallel to via Nino Bixio up to the Giardini Vittorio Veneto.

In piazzale Carlo Dapporto, stands will be set up for about 1,000 people.

The parade route is marked by barriers. Access along the route is free of charge.

Bus parking:

  • West Zone (Via Frantoi Canai, adjacent to the Flower Market – Aurelia bis exit “Valle Armea”): recommended for those arriving from the “Arma di Taggia - Sanremo Est” exit
  • East Zone (Corso Marconi, Foce straight): recommended for those arriving from the “Sanremo Ovest” exit
  • Bus parking fee: €60

Car and Camper Parking:

  • Passeggiata Salvo D’Acquisto paid parking area for cars and campers.
  • Parking fee for Cars, Campers: To be determined.

Other available car parking:

  • Palafiori Parking: Corso G. Garibaldi snc
  • Automatic parking via Volta
  • Piazza Cristoforo Colombo, 51 Parking
  • Railway Station (Corso Cavallotti)
  • New parking inside Portosole

Additionally, a shuttle bus service may be activated in agreement with Riviera Trasporti to facilitate travel before and after the event.

For information: info@sanremoinfiore.it

 

For information: info@sanremoinfiore.it

 

It will be possible to admire the flower floats:

  • Free of charge along the loop route that crosses:
    • Lungomare Italo Calvino
    • Piazzale Carlo Dapporto
    • Former Railway Station
    • Stretch of the cycle path parallel to Via Nino Bixio up to the Giardini Vittorio Veneto
  • For a fee, from the stands located in Piazzale Carlo Dapporto, with access allowed until 09:30 AM. Rates:
    • Adults: €30.00 + presale rights
    • Children 0-5 years: free entry (sitting on an adult's lap)
    • Children from 6 years: €30.00 + presale rights
    • People with disabilities in wheelchairs and one companion: free access in a reserved area at Piazzale Carlo Dapporto

It will be possible to admire the flower floats:

  • Free of charge along the loop route that crosses:
    • Lungomare Italo Calvino
    • Piazzale Carlo Dapporto
    • Former Railway Station
    • Stretch of the cycle path parallel to Via Nino Bixio up to the Giardini Vittorio Veneto
  • For a fee, from the stands located in Piazzale Carlo Dapporto, with access allowed until 09:30 AM. Rates:
    • Adults: €30.00 + presale rights
    • Children 0-5 years: free entry (sitting on an adult's lap)
    • Children from 6 years: €30.00 + presale rights
    • People with disabilities in wheelchairs and one companion: free access in a reserved area at Piazzale Carlo Dapporto

Ticket purchase

Note: the ticket is refundable only in case of cancellation of the event due to force majeure.

How to reach Sanremo in Fiore 2025

  • By train: the Sanremo railway station is about a 20-minute walk from the route
  • By car or bus:
    • From Ventimiglia: A10 motorway exit “Sanremo Ovest”
    • From Genoa: A10 motorway exit “Arma di Taggia - Sanremo Est”

Bus parking:

  • West Zone (Via Frantoi Canai, adjacent to the Flower Market – Aurelia bis exit “Valle Armea”): recommended for those arriving from the “Arma di Taggia - Sanremo Est” exit
  • East Zone (Corso Marconi, Foce straight): recommended for those arriving from the “Sanremo Ovest” exit
  • Bus parking fee: €60.00

Available car parking:

  • Palafiori Parking: Corso G. Garibaldi snc
  • Automatic parking via Volta
  • Piazza Cristoforo Colombo, 51 Parking
  • Railway Station (Corso Cavallotti)
  • New parking inside Portosole

 

SANREMO IN FIORE 2026 EVENT LIST - FLOWER FESTIVAL

 

WEDNESDAY, MARCH 25

  • Inauguration of the photography exhibition “Metaflora – The Flower and the Absurd” by Bart Herreman (from March 25 to April 19) — 5:00 PM, Galleria Arte della Pigna.

THURSDAY, MARCH 26

Exhibition “From the Egyptians to Sanremo – flowers and fragrances through history”

Location: Forte Santa Tecla
Opening hours: from 9:00 AM
Historical and cultural journey exploring the symbolic value of flowers from ancient civilizations to Sanremo's floral tradition.

  • Opening of the exhibition “From the Egyptians to Sanremo, flowers and fragrances through history” — 9:00 AM, Forte Santa Tecla

  • Opening of “Casa del Fiore” — 9:00 AM, Museo Civico

  • Photography exhibition “Metaflora – The Flower and the Absurd” — 9:00 AM-6:00 PM, Galleria Arte della Pigna

  • Official inauguration of the Flower Festival — 10:00 AM, Piazza Borea d’Olmo

  • Guided tour: Route of historic fountains and displays — 10:00 AM, departing from Piazza Nota

  • Floral art workshop — 10:00 AM-12:00 PM, Forte Santa Tecla

  • Guided tour: Route of historic fountains — 2:00 PM

  • “Parmureli” weaving workshop — 2:30 PM-4:30 PM, Forte Santa Tecla

  • Conference “Palms: Queens of the Mediterranean and a Message of Peace” + oriental dance — 4:30 PM-5:30 PM, Forte Santa Tecla

  • Screening of the docufilm “Cartas de Calvino” — 5:00 PM, Oratorio Santa Brigida

FRIDAY, MARCH 27

  • Start of work on the Spello Infiorata installation — from 8:00 AM, Piazza Nota

  • Exhibition “From the Egyptians to Sanremo” — 9:00 AM-7:00 PM, Forte Santa Tecla

  • Exhibition of new floral varieties — 9:00 AM-7:00 PM, Museo Civico

  • Photography exhibition “Metaflora” — 9:00 AM-7:00 PM, Arte della Pigna

  • Guided tour: route of fountains and displays — 10:00 AM

  • Floral art workshop — 10:00 AM-12:00 PM

  • Union Fleurs international conference “The Flower of the Future” — 2:30 PM, Casinò

  • Guided tour: route of fountains — 2:00 PM

  • Parmureli weaving workshop — 2:30 PM-4:30 PM

  • Conference “The Myth of Captain Bresca and the Palms on the Road to Rome” — 4:30 PM, Forte Santa Tecla

  • Inauguration of the Spello Infiorata — 4:30 PM, Piazza Nota

  • Screening of the docufilm “Ibridazioni” — 5:00 PM, Oratorio Santa Brigida

  • Sanremo Symphony Orchestra concert “Sound Visions: Liszt and Busoni” — 6:00 PM, Teatro dell’Opera del Casinò

SATURDAY, MARCH 28

Performance by marching bands and folklore groups

Location: city center and event areas
Traditional event preceding the flower parade of Sanremo in Fiore.

  • Free visits to exhibitions and floral installations — 9:00 AM-7:00 PM

  • Guided tour of the Villa Ormond Gardens — 10:00 AM

  • Floral art workshop — 10:00 AM-12:00 PM

  • Compagnia Sacco di Ceriana concert “Sacred Songs” — 11:00 AM, Foce Monumental Cemetery

  • Guided tour of the fountains and floral displays — 2:00 PM

  • Parmureli weaving workshop — 2:30 PM-4:30 PM

  • Milano-Sanremo historic car parade — 4:30 PM-7:30 PM

  • “Vetrine in Fiore” window display contest awards — afternoon

  • Conference “Pharaohs and Flowers – the wonder of ancient Egyptian gardens” — 4:30 PM, Forte Santa Tecla

  • Musical show “Green Thumbs – Botanical-sentimental diversions” — 5:00 PM, Oratorio Santa Brigida

  • Theatrical show “E se domani…” by Giorgio Panariello — 9:00 PM, Teatro Ariston

SUNDAY, MARCH 29

Sanremo in Fiore flower parade

Time: 10:30 AM

Location: Lungomare Italo Calvino – piazzale Carlo Dapporto – former railway station area – bike path parallel to via Nino Bixio – Giardini Vittorio Veneto
Parade of flower floats created by the municipalities of the Riviera dei Fiori, the main event of the festival.

  • Flower and agricultural market (CIA and Confagricoltura) — morning and afternoon, Vittorio Veneto Gardens

  • Visits to exhibitions and floral installations — 9:00 AM-7:00 PM

 

NOTE: the event list is evolving and may be subject to changes.

SANREMO IN FIORE EVENT LIST

From Thursday 13 to Sunday 16

 

09:00 AM on Sunday 16
Flower, plant, and agri-food market
PIAZZALE PIAN DI NAVE

10:00 AM and 6:00 PM on Thursday, Friday, and Sunday. Saturday at 8:00 PM
Opening of the Floral Path "The Flowers of the Queens"
Exhibition “The Flower Nativity Scene by Ermanno and Ester Moro”
Exhibition “Art in Bloom”
(Entry €5, Reduced €2)
FORTE DI SANTA TECLA

10:00 AM on Thursday 13, Friday 14, Saturday 15, and Sunday 16
Floræ: stories of journeys, flowers, and discoveries
Our Floral Welcomes - (Free entry)
VIA MATTEOTTI

10:00 AM on Thursday 13, Friday 14, Saturday 15, and Sunday 16
Floræ: stories of journeys, flowers, and discoveries
Images in Bloom - (Free entry)
LA PIGNA

10:00 AM on Thursday 13, Friday 14, Saturday 15, and Sunday 16
Floræ: stories of journeys, flowers, and discoveries
Between Ordered Landscapes and Creative Disorder - (Free entry)
Opening visit to the installations of the Orange and Citrus Grove
PIAZZA BOREA D’OLMO

10:00 AM on Thursday 13, Friday 14, Saturday 15, and Sunday 16
To make a float, you need a flower
VIA ESCOFFIER

10:00 AM on Thursday 13, Friday 14, Saturday 15, and Sunday 16
Floræ: stories of journeys, flowers, and discoveries
The Exotic that Enchants
CASINO’ DI SANREMO

10:00 AM – 8:00 PM on Friday 14, Saturday 15, and Sunday 16
Opening of the Exhibition of New Varieties “The House of Flowers”
(Free entry)
CASINO’ SANREMO – SALA PRIVATISSIMA

10:00 AM – 8:00 PM on Friday 14 and Saturday 15
Opening of the visit path to the Sanremo Flower Float setup
(Free entry)
PIAZZA COLOMBO, SOLETTONE

10:30 AM on Thursday 13
Institutional inauguration of the photographic exhibition dedicated to Mario Calvino and the history of CREA
(by invitation)
CENTRO CREA

10:30 AM on Sunday 16
SANREMO IN FIORE
Historic parade of flower floats - Riviera dei Fiori, Garden of Europe
LUNGOMARE ITALO CALVINO

11:00 AM on Thursday 13
Conference on Mario Calvino
(open to the public)
CENTRO CREA

2:00 PM – 4:00 PM on Thursday 13, from 10:00 AM to 4:00 PM on Friday 14, Saturday 15, and Sunday 16
Exhibition on Mario Calvino
(Free entry)
CENTRO CREA

2:00 PM Thursday 13, 9:45 AM on Friday 14, Saturday 15, and Sunday 16.
Shuttle service departure for CREA Horticulture and Floriculture
FORTE DI SANTA TECLA (forecourt)

2:30 PM on Friday 14
Flower Workshop: from the past to the future, Sanremo floriculture and the legacy of Mario Calvino.
Conference/Debate
CASINO’ SANREMO – SALA PRIVATA

2:30 PM on Saturday 15
Award Ceremony for the Flower Shop Window Contest
Conference/Debate
CASINO’ SANREMO – SALA PRIVATA

3:00 PM on Saturday 15
The flowers in the practices of the Ligurian Capuchins of the 19th century, between faith and nature.
(Conference)
FORTE DI SANTA TECLA

3:30 PM on Friday 14
The Flower Nativity Scene by Ermanno and Ester Moro
(Conference)
FORTE DI SANTA TECLA

4:00 PM on Friday 14, Saturday 15, and Sunday 16
Guided tour of the Exhibition dedicated to the 50 years of the Songwriters' Review.
CLUB TENCO

4:30 PM on Saturday 15
Parade of Musical Bands and Folk Groups
CITY STREETS AND SQUARES

6:00 PM on Friday 14
Concert of the Symphony Orchestra
Luminous classicism of two compositions - (Entry €15 liveticket.it)
CASINO’ DI SANREMO, Theater

6:00 PM on Sunday 16
Olden Live Concert The Rush and The Patience Tour
(Free entry)
CLUB TENCO

8:00 PM on Saturday 15
Grand Flower Gala
CASINO’ SANREMO – SALA BIRIBISSI

9:00 PM on Saturday 15
Concert by Massimo Ranieri
(paid entry aristonsanremo.com)
TEATRO ARISTON

  • NOTE: the event list is evolving and may be subject to changes.

 

Order of appearance and theme of the floats

 

Municipality Theme
Sanremo Sanremo Casino – (120th Anniversary)
Santo Stefano al Mare Austria – “Romantic Page”
Dolceacqua Netherlands – “Tulips and Windmills”
Seborga United Kingdom – “Royalty”
Taggia France – “A Flower for My Love”
Bordighera Sweden – “Journey to the Sun”
Riva Ligure Germany – “Floral Harmonies”
Ospedaletti Belgium – “Festival in Technicolor”
Diano Marina Denmark – “A Flower for My Castle”
Vallecrosia / Camporosso Italy – “Europe in Bloom”
Ventimiglia Switzerland – “Rendezvous in the Riviera”
Pompeiana Spain – “Spanish Palette”

 

Note
This informational website dedicated to Sanremo in Fiore is managed by GLOCAL MEDIA srl, a private publishing company based in Sanremo, which handles—as a private initiative—the presentation of content about the event and responds to the numerous information requests received.

GLOCAL MEDIA, together with the business network SANREMO ON, of which it is a part, works to make your stay in Sanremo as pleasant and fulfilling as possible. To ensure accurate and complete responses, it may sometimes be necessary to wait a little while.