SANREMO IN FIORE 2026
Riviera dei Fiori
The traditional parade of Sanremo’s Flower Floats,
Sunday, March 29
The Festival of Flowers is a program of cultural, artistic, and educational events that accompanies the city of Sanremo in the week leading up to Sanremo in Fiore, starting from Wednesday, March 25, and culminating with the flower float parade – Sanremo in Fiore – on Sunday, March 29, 2026.
Sanremoinfiore 2026: the Flower Parade becomes a story of Italian television
It will be a journey through emotions, colors, and collective memory at the Corso Fiorito 2026, scheduled for Sunday, March 29, with the official theme: “What JOY! … among emotions, colors, and broadcasts”.
The new edition of Sanremoinfiore, promoted by the Tourism Department led by Alessandro Sindoni, will pay tribute to the history of Italian television through broadcasts that have marked entire generations, starting with the figure of Mike Bongiorno.
“Each float will be paired with a television broadcast,” explains Councillor Sindoni, “transforming the parade into a living story capable of uniting tradition and collective imagination.”
The programmes represented will be the Sanremo Music Festival, Rischiatutto, Lascia o raddoppia, Fantastico, Canzonissima, Portobello, Discoring, Giochi senza frontiere, Quark, Ballando con le stelle and Linea Verde. The Sanremo Music Festival will naturally be associated with the Sanremo float, while the other pairings will be decided by drawing lots.
The parade on Sunday, March 29 will be preceded, as tradition dictates, by performances of musical bands and folk groups scheduled for Saturday, March 28, along with side events in the days leading up to it at various points in the city.
The route will wind in a loop along Lungomare Italo Calvino, piazzale Carlo Dapporto, the area of the former railway station, the stretch of the cycle path parallel to via Nino Bixio up to the Giardini Vittorio Veneto.
In piazzale Carlo Dapporto, stands will be set up for about 1,000 people.
Bus parking:
- West Zone (Via Frantoi Canai, adjacent to the Flower Market – Aurelia bis exit “Valle Armea”): recommended for those arriving from the “Arma di Taggia – Sanremo Est” exit
- East Zone (Corso Marconi, Foce straight): recommended for those arriving from the “Sanremo Ovest” exit
- Bus parking fee: To be determined.
Car and Camper Parking:
- Passeggiata Salvo D’Acquisto paid parking area for cars and campers.
- Parking fee for Cars, Campers: To be determined.
Other available car parking:
- Palafiori Parking: Corso G. Garibaldi snc
- Automatic parking via Volta
- Piazza Cristoforo Colombo, 51 Parking
- Railway Station (Corso Cavallotti)
- New parking inside Portosole
Additionally, a shuttle bus service may be activated in agreement with Riviera Trasporti to facilitate travel before and after the event.
For information: info@sanremoinfiore.it
Note
This informational site dedicated to Sanremo in Fiore is managed by GLOCAL MEDIA srl, a private publishing company based in Sanremo, which, as a private initiative, handles the presentation of content about the event and responds to the numerous information requests received.
GLOCAL MEDIA, together with the business network SANREMO ON, of which it is a part, works to make your stay in Sanremo as pleasant and fulfilling as possible. To ensure accurate and complete responses, it may sometimes be necessary to wait a little while.
